Corporate and Social Responsibility Programme.

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Having decided to launch a Corporate Social Responsibility programme, Brand Scale advised SWM that to be able to gain recognition and leverage this we should develop a theme; to forge a strong link between with their core business and any new activity.

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We explored relevant issues and decided that with a recession that has resulted in a decline in job opportunities that we would focus our efforts on ’employability’ to help get people into work.  We then set about linking SWM’s core values.

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 Recycling   Repairing   Reusing 

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With the new scheme, that we called the SWM Re-Work Initiative. We focussed our activities around

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Re-engaging   Re-training   Re-introducing 

people to the workplace.  

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We partnered with The Job Centre, Pluss, The St Loye’s Foundation and Petroc.  The scheme has been a huge success and SWM were awarded Pluss Employer of the year 2012 and have gained a huge amount of positive press coverage.

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“Companies are looking for someone with the ability to be both an analytical problem solver, comfortable at a strategic level and work as one of the team to give hands on support when needed. Shirley provides just that.  She has been working with SWM for some time now and has developed our marketing strategy.  She is the brain behind the SWM RE.WORK INITIATIVE; our award winning corporate social responsibility program and this has lead to lots of positive press coverage. Shirley and the Brand Scale team continue to provide sound strategic direction and an excellent service.”

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Martin Mogford, SWM Operations Director