Where great Ideas flow
Brand Scale’s philosophy is based on water logic.
It’s about taking a product, a service or the germ of an idea and
allowing it to flow and break into new areas, without limits.
Unlike bigger long established agencies, that may have taken an age to form, Brand Scale can be more adaptable, faster flowing and quicker to deliver.
We don’t need to spend a fortune to get your brand up and running, we just need a little time up front to craft a brand identity. To have an identity you need a point of difference and if you don’t have one, we need to create one.
What we do
Great Ads
Developing impactful ads that are on brand, on message and on budget.
Media
There is an overwhelming amount of choice and to choose wisely requires focus.
The Target Audience
The Media they consume
The costs (media and production)
From TV, radio, digital, magazines and local press, we’ve got it covered. On top of paid for advertising we can develop Press Releases and a PR strategy to maximize your brand’s exposure. With Tradition PR, Facebook, Twitter, Blogs and more….
The design and content need to be in line with your brand.
We’ll develop your site with you and ensure that it brings to life everything that your brand holds dear.
We’ll handle the planning, design, copy content, build, programming and hosting of your site.
We can provide a Search Engine Optimisation program to ensure that you perform well on search engine rankings.
Blogging, tweeting and social engagement (that’s writing, announcing and updating to you and me)
Social Media is simply ‘word-of-mouth advertising’ in a digital environment.
That’s not to say that we’ll start using rock logic, no, we’ll remain fluid and adaptable, but in the first instance it’s important to ensure we establish a style and identity that customers will recognize and want to be part of.
Maintaining the flow…. It is important that all aspects of a marketing strategy are integrated and compliment one another. This gives direction to both your business and your customers’ perception of you.
Great graphic design
Great copy
Great ideas
Are the lifeblood that streams through all that we do.
In essence we need to think about:
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Who / what we are
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What we do / stand for
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Who wants / needs us
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How we’re going to engage with them
It’s about getting under the skin of what we are offering and defining our positioning / personality.
Brand Truth - Inside & Out!
It’s one thing saying what we think we are, it’s another actually being/ doing it. Great brands, big and small, have a brand personality that is reflected internally and externally.
Staying fresh and current means continuously evaluating.
Our Work
Rock Logic vs Water Logic A rock is very strong. It doesn’t move. It sits there being strong and immovable and right. That’s how rock logic works. Water isn’t strong, it’s weak. But what seems like a disadvantage is actually an advantage.Water doesn’t fight rocks, it goes round them. It’s always moving and exploring. Trying everything, never getting stuck. That’s how water logic works. Water logic is smarter than rock logic. If a problem crops up, don’t fight it head on like a rock. Go round it like water. Don’t let it stop you, keep moving. Go into areas where you discover things you dont know yet. Dave Trott (Creative Mischief)
Brandscale is based just outside Barnstaple and has provided Clients with everything from small business starter packs (to get up and running with a company or brand name and identity, website and email; together with essential marketing tools such as business cards, letterheads, flyers etc.) to larger business solutions including corporate branding, design, copy writing, advertising, media, PR, full website and social media content. Brand Scale caters for Clients based in the South West and across the UK. The Brand Scale team have a wealth of experience, with over 60 years in the business between us.
If you’d like to know more then we’d love to hear from you….